Creating content that engages and informs doesn't have to be daunting. By following a few simple guidelines, you can ensure your writing is both clear and captivating. Here’s how:

Keep It Short and Sweet

  • Break it down: Long paragraphs can overwhelm your readers. Keep your sentences and paragraphs short to improve readability.
  • Use bullet points or numbered lists: These can help organize your content, making it easier for readers to scan and understand.

Adhere to Style Guidelines

  • Follow the MSU Editorial Style Guide: This ensures consistency and professionalism in your writing. Familiarize yourself with the guide to understand the nuances of style, usage, and punctuation.
  • Be mindful of tone: Your writing should be informative yet accessible, maintaining a balance between professionalism and approachability.

Attention to Detail

  • Proofread: Spelling, grammar, punctuation, and capitalization mistakes can detract from your message. Always double-check your work or have someone else review it.
  • Avoid redundancy: Don’t include repetitive information such as date, time, and location.

Utilize Hyperlinks Effectively

  • Incorporate relevant links: Enhance your content with hyperlinks to additional resources or related information. Instead of using the full URL, hyperlink appropriate text (e.g., "visit our department’s page" or connect with our speaker on LinkedIn").
  • Ensure links are descriptive: Use action-oriented and descriptive text for hyperlinks. This guides readers on what to expect when they follow a link.

Call to Action

  • Be clear and concise: If you want your readers to take action, be specific about what they should do. Use action verbs to make your call to action compelling (e.g., "reserve your spot today" with a hyperlink to the registration form).
  • Avoid vague phrases: Phrases like "click here" or "read more" don’t tell your readers enough about the action you want them to take. Instead, use descriptive language that relates to the action (e.g., "join our webinar on Zoom").