Creating compelling and impactful blog posts for the Missouri State community involves clear communication and adherence to certain stylistic guidelines. This guide will help you to craft blog posts that are both engaging and informative.

Know Your Audience

  • Understand your readers: Tailor your content to the interests and needs of the Missouri State community. Whether your audience consists of current students, prospective students, faculty, or alumni, make sure your content speaks directly to them.

Structure Your Content

  • Start with a clear introduction: Set the stage for your readers by briefly stating what the blog post will cover and why it matters.
  • Organize your content: Use headings, subheadings, and bullet points to break up text and make it easy to scan. A well-organized structure helps readers quickly find the information they need.

Follow the MSU Editorial Style Guide

  • Consistency is key: Align your writing with the MSU Editorial Style Guide to ensure consistency across all university communications. This includes using the correct tone, style, and formatting.
  • Use inclusive language: Missouri State values diversity and inclusion. Ensure your language reflects this by being respectful and inclusive to all readers.

Engage Your Readers

  • Incorporate visuals:* Enhance your posts with relevant images, videos, or infographics that complement the text. Visuals can break up lengthy text and add an element of engagement to your post.
  • End with a strong conclusion: Summarize the key points and leave your readers with a call to action or a thought-provoking question to encourage comments and interaction.

Proofread and Edit

  • Double-check your work: Before publishing, review your post for spelling, grammar, punctuation, and adherence to the MSU style guidelines. Consider having a colleague review it as well.
  • Update and refine: Blog posts can be updated if information changes or new details emerge. Keep your content current and accurate.

Use Effective Hyperlinks

  • Add value with links: Include hyperlinks to related articles, resources, and university pages to provide additional value. Ensure the anchor text for links is descriptive and avoids generic phrases like "click here."

Promote Interaction

  • Encourage participation: Invite readers to comment, share, and engage with your content. You might ask a question or encourage readers to contribute their thoughts and experiences related to the topic.

By following these guidelines, your blog posts will not only inform but also engage the Missouri State community, fostering a connection that enhances our shared mission of public affairs.